The video is a great example of how to use a music video as it was intended: a marketing device. The song is just okay - but the video revolves around a good, simple concept and it's very well executed. Which means it has a high probability of being passed along, if for no other reason than it's neat-o to watch. Not unlike the OK Go video on the treadmills (see below).
The jist of the NPR report is that online music videos have shifted the focus towards creativity and ingenuity rather than big budgets. Which I think is true, and that can't be bad, right?
That's all. Just something I found of interest today.